
A Passion for Fishing
Growing up in Upper Michigan, I spent thousands of hours hunting and fishing with my dad, grandparents, and brothers. At one time, we had a blog called the U.P. Pro Staff where we posted our catches. That has turned into a lifelong passion, and I am always looking for a new product to be invented that can help anglers get to where the fish are, and catch more fish!
Picture: Myself, Zach Edlund with a 41" Northern Pike on Lake Michigan


Lake Whitefish Obsession
In 2020 I went to Door County and targeted my first whitefish. I only caught one on my first trip with my wife Lisa, but I was hooked. Since then, I get after them as often as I can, and of late if the winter gets cold enough. I bring as many friends as I can and it is always a good time. The Magz Baddboyz jigs are put a hurt on the whitefish, and how fun to catch a fish that large in 20 to 80 feet of water?
Pictured right to left: My dad, Jon Edlund, my wife Lisa Edlund, and myself, Zach Edlund
Industry Expert
In the past 10 years, I have played a major role in developing 9 different e-commerce websites driving over $450M in sales annually. This has given me the experience to guide your business in the right direction.
Lifelong Outdoor Enthusiast
During Ice Season, and Summer I spend 2-3 days a week in Sturgeon Bay, WI chasing walleye, smallmouth bass, and whitefish in Green Bay. Because of this and my enjoyment of photography since being 15 years old, I have lots of great fishing content to supplement website design that I own myself. I can also go on content trips with you, to catch your business it it's element.
Entrepreneur
When you combine my hobbies, professional experience, and personal drive you get a business oriented fisherman, with great experience with E-Commerce, Marketing, and brand building that also likes photography. Reach out today, I would love to learn about your business and how I can help you grow.
Interested in E-Commerce Support?
Get in touch with us and we can learn about you business and see how we can make it easier for your customers to purchase your product, or book your services!
(906) 239-9866